Franchise operations - who signs the LOAs?

Started by Oscar F. — 3 years ago — 1 views
Working with a major fast-food franchise (150+ locations) and running into LOA complications. Some locations are corporate-owned, others are franchisee-owned. Corporate can't sign LOAs for franchise locations, but getting individual franchisees to sign is like herding cats. Any tricks for streamlining this process?
Oscar, you need the franchise development manager on your side. They can usually push the franchisees to cooperate, especially if they frame it as a cost-savings initiative. I've also had luck with group meetings where corporate explains the program and answers questions.
Dolores is right about the group approach. I did a similar franchise audit and we held regional meetings with franchisees. Corporate presented the program, I explained the process, and we got 85% sign-up rate. Much better than individual outreach.