Had three small commercial prospects this month that didn't pan out - bills were in the $1,800-$2,400 range but after initial analysis, couldn't find any clear errors. At what point do you cut your losses and move on rather than doing deep dives that might not pay off?
When to walk away from small commercial accounts?
Good question Alice. I usually give myself 2 hours max for initial analysis on small accounts. If I don't see obvious rate class issues, billing errors, or load factor problems in that time frame, I move on. The math has to work - can't spend 8 hours to maybe find a $200/month error.
I agree with Randy's approach. Small commercial is a volume game - you need to quickly identify the likely winners and move on from the maybes. I keep a checklist of red flags that usually indicate bigger issues worth pursuing.
That's helpful Randy and Beatrice. I think I've been spending too much time on marginal prospects. A 2-hour limit for initial analysis makes perfect sense for this market segment. Thanks for the reality check!