Ordering business cards for the first time. What should be on them besides name and contact info? Do you list specific services? A tagline? What works?
Business Cards - What Goes on Yours?
Keep it clean and simple. Name, title (I use Commercial Utility Bill Auditor or Utility Cost Recovery Specialist), phone, email, website. On the back I have one line: We've recovered over $2.4 million in utility overcharges for commercial clients. That number gets updated every year. It starts the conversation.
I have a one-liner on the front: Recovering money your utility owes you. No long service list, no cluttered design. When I hand it to someone, the card itself prompts them to ask what does that mean? and now I'm into my pitch.
The tagline approach Karen and Jack use is smart. Your card should start a conversation, not explain your entire business. I'd also recommend getting quality cards - thick stock, clean design. You're in a professional services business and your card is the first impression of your brand.