I only have 2 Google reviews for my business. A marketing consultant told me I need at least 15-20 to rank well in local search. Do Google reviews actually matter for a B2B service like utility auditing?
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Google Reviews - Do They Matter for B2B?
They matter more than you'd think. When a facility manager Googles utility bill auditor near me, the Google Maps results show star ratings prominently. I have 23 reviews and I consistently get 2-3 inbound calls per month from people who found me that way. It's not huge volume but they're warm leads who already trust me because of the reviews.
I ask every satisfied client to leave a Google review. Most won't do it unless you make it super easy - I send them a direct link to the review page so they just have to click and type. About 1 in 4 actually follow through.
Reviews are one of those things where the effort-to-impact ratio is fantastic. Five minutes to ask, and that review works for you 24/7 for years. Even in B2B, people check reviews before making a call. I'd prioritize getting to 10-15 reviews before investing in any other marketing channel.