LinkedIn Strategy for Utility Auditors

Has anyone had real success generating leads from LinkedIn? I've been posting content about utility billing errors for about 3 months now - rate classification mistakes, demand charge explanations, that sort of thing. Getting decent engagement (200-400 views per post) but zero actual leads so far.

LinkedIn worked for me but not through posting content. I joined about 15 groups related to facility management, commercial real estate, and property management. I answer questions when they come up about utility costs. Positioned myself as the helpful expert. Took about 6 months but I've closed three clients directly from group interactions, totaling about $45K in fees.

The key with LinkedIn is connecting with facility managers and CFOs directly, not posting into the void. I send personalized connection requests mentioning something specific about their company. Hey, noticed ABC Manufacturing just expanded your facility on Industrial Blvd - that often triggers rate class changes that can cost thousands. Happy to chat if you want a quick review.

Isn't that kind of spammy though? I worry about coming across as a used car salesman.

There's a fine line. If you're genuine and specific, it reads as helpful. If you're blasting the same template to 500 people, yeah, that's spam. I send maybe 5-10 personalized messages per week and I'm very selective about who I target.

Social media marketing is a marathon, not a sprint. The members I've seen succeed on LinkedIn treat it like networking at a conference - be helpful, be specific, be patient. The ones who fail treat it like a billboard. Rob's group participation approach is underrated - those facility management groups are goldmines.