Lisa B. in Plano TX again. I've been experimenting with LinkedIn messages to property managers and facility directors in Oncor territory. My response rate is maybe 5% but when someone does respond they're usually interested. Anyone have message templates that work better than "I can save you money on electric bills"?
LinkedIn outreach templates that actually work
Chuck B. from Peoria IL here. I've had good luck mentioning specific tariff schedules in my LinkedIn messages. Something like "I notice your facility likely falls under ComEd Schedule DS-4. Many similar businesses are overpaying on demand charges due to recent rate changes." Gets their attention better than generic savings claims.
Theresa K. in Bozeman MT. NorthWestern Energy customers respond well when I mention specific locations or properties in my messages. Shows I've done my homework. I might say "Saw your retail center on Main Street - Schedule E-1 customers often have opportunities with time-of-use billing optimization."
Randy Dawson here. Great topic Lisa! LinkedIn outreach can be very effective but personalization is crucial. I always research the company's facilities and energy profile before reaching out. Mention their utility provider, approximate rate schedule, and one specific area where similar businesses commonly have billing errors. Also keep initial messages under 75 words - longer messages get ignored. Follow up is key too - most people don't respond to the first message but might engage on the second or third touchpoint.
Pete C. from Portland ME. Central Maine Power territory here. I've found success mentioning recent CMP rate changes in my LinkedIn messages. Something like "CMP's new Schedule 1 demand charges went into effect last year - many businesses haven't optimized their usage patterns yet." Timely hooks work better than generic pitches.
Norma H. in Knoxville TN. TVA power customers through KUB are everywhere on LinkedIn here. I mention specific TVA schedules like GSA-1 or GSA-2 in my messages and ask if they've reviewed their demand billing lately. Direct questions get more responses than statements about savings.
Pam L. from St. Louis MO. Ameren Missouri customers usually respond when I mention recent rate case changes. I might say "Noticed Ameren's new Schedule SGS rates affected many facilities like yours. Have you reviewed your demand billing structure since the changes took effect?" Current events create urgency.
Bernard P. in Roanoke VA. Dominion Energy customers here are pretty responsive to LinkedIn outreach. I always include a specific example of savings I found for a similar business type. "Recently helped a manufacturing facility in Richmond save $23k annually on Schedule 26 demand charges." Concrete examples build credibility.
Amir C. from Memphis. MLGW customers are great LinkedIn prospects because the utility is municipally owned and billing can be complex. I mention their unique rate structures in messages and offer to explain how they differ from investor-owned utilities. Educational approach works well here.
Greg L. in Indianapolis. Duke Energy Indiana customers respond well when I mention specific facilities or industrial areas. Something like "Saw your warehouse in the Southside industrial district - many Duke Schedule DP customers in that area benefit from power factor correction analysis." Geographic relevance helps.
Barry W. from Salt Lake City UT. Rocky Mountain Power customers here are usually pretty receptive to LinkedIn messages about Schedule 6A or Schedule 9 optimization. I've found mentioning specific dollar amounts works better than percentages. "Typical savings range from $15k to $40k annually" versus "save 15-20% on your bill."
This is all incredibly helpful! I'm going to try Chuck's approach of mentioning specific tariff schedules. That makes so much more sense than generic savings claims. Thanks everyone! Lisa B.