Helen K. from Little Rock. I keep hearing that property managers are a great entry point for utility auditing services since they oversee multiple buildings. Has anyone had success with this approach? What's the best way to reach them and what specific value proposition resonates most?
Property Managers - Best Entry Point?
Frank M. from Pittsburgh here. Property managers have been my bread and butter! They're perfect clients because: 1) They manage multiple properties so one relationship yields multiple projects, 2) They're cost-focused and understand the value of reducing operating expenses, 3) They often have authority to approve utility audits. I target them through commercial real estate associations and LinkedIn. My pitch focuses on NOI improvement through utility cost reduction.
Todd from Portland. Property managers are definitely receptive but you need to understand their priorities. They care about net operating income and tenant satisfaction. Frame your services around reducing common area costs and preventing utility-related tenant complaints. I've had success offering to audit one property first as a pilot program.