Phil A. here from Baton Rouge. Wanted to share my cold calling results after 3 months of consistent effort. Made 180 calls, connected with 42 decision makers, scheduled 8 meetings, and landed 2 paying clients. That's about a 1% conversion rate from calls to clients. Both clients were manufacturing facilities with monthly electric bills over $4000. Anyone else tracking their cold calling metrics?
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Cold Calling Results - 3 Months of Data
Ian C. from Davenport. Those are solid numbers Phil! I've been cold calling for 6 weeks with much lower success - about 0.3% conversion. What's your opening script? I'm struggling to get past the "we're not interested" response in the first 10 seconds.
Ian, my opening is: "Hi this is Phil with Acme Utility Consulting. I help manufacturers in Louisiana reduce their electric bills by 15-25% through rate optimization and demand management. Do you handle facilities management or should I speak with someone else?" Key is being specific about who you help and the results you deliver. Gets them curious about the 15-25% savings claim.