Donna H. from Nashville here. I've been doing traditional cold calling for months with limited success. Thinking about shifting to LinkedIn outreach to connect with facility managers and property owners. Anyone having better luck with social media approaches vs phone calls?
LinkedIn outreach vs cold calling - what's working?
David C. from Seattle. I've tried both extensively. LinkedIn works but it's much slower. Cold calling gives immediate feedback - yes, no, or not now. LinkedIn connections can sit dormant for months before responding. What's your current cold call conversion rate?
David, honestly pretty terrible. Maybe 1 in 50 calls even agreeable to a conversation. Most just hang up when I mention utility auditing. Feels like I'm wasting time but maybe I need better technique.
Donna, Carlos R. from San Antonio here. Have you tried the referral approach instead? I get way better results asking my insurance agent and CPA contacts for introductions than any cold outreach method.