Frank E. Cleveland OH here. Getting tired of cold calling and heard Pete T. mention LinkedIn success. Anyone actually landing clients through LinkedIn outreach? Seems like everyone ignores connection requests from people they don't know.
LinkedIn outreach actually working??
Brenda J. Birmingham AL. Alabama Power territory. LinkedIn works but you have to be strategic. Don't pitch in connection request - just mention you help businesses in their industry reduce operating costs. Once connected, provide value first. Share article about utility rate changes or energy efficiency tips.
Lorraine B. Chattanooga TN. TVA territory. I send connection requests to facility managers and CFOs at mid-size companies. Message something like: "Hi John, noticed your company's rapid growth in Chattanooga market. I help similar manufacturing firms optimize their utility costs. Would love to connect." About 30% accept and 10% of those respond to follow-up messages.
Marcus R. Albuquerque NM here. PNM territory. LinkedIn landed me my biggest client - $47,000/month medical campus. Key was commenting intelligently on CFO's posts about cost management for 2 months before reaching out. Built credibility first. When I finally messaged about utility optimization, he responded within an hour.
Chester L. Burlington VT. Green Mountain Power territory. Frank E. the trick is targeting people who post about business challenges or facility improvements. They're already thinking about operational issues. Found a hotel owner complaining about high electric bills - reached out and saved them $1,400/month on rate schedule optimization.