Carol J. in Knoxville here. I've been trying LinkedIn to reach facility managers and property owners but my response rate is terrible. Maybe 2% reply to my connection requests. Anyone cracked the code on LinkedIn outreach for utility auditing?
LinkedIn outreach - anyone having success?
Theresa K. from Bozeman. Carol, are you personalizing your connection requests? I mention something specific about their company or a recent post they made. Gets much better responses than generic messages.
Steve Y. in Raleigh here. I've had decent luck posting case studies on LinkedIn rather than cold outreaching. Posted about finding $15K in savings for a manufacturing client on Duke Energy Schedule LGS. Got three inquiries from that one post.
Steve that's smart! I've been focused on direct messages instead of content marketing. Theresa, yes I try to personalize but maybe not enough. What kind of specific details do you mention?
Carol, I might reference a recent company expansion, a sustainability initiative they posted about, or even just their industry. Like 'Noticed your company is expanding manufacturing in Tennessee - I help manufacturers optimize utility costs.' Simple but shows I looked at their profile.
Darrell F. in Jackson MS here. LinkedIn has been hit or miss for me. Better luck with facility management groups than individual outreach. The IFMA chapter groups have good discussions where you can add value naturally.
Randy chiming in. Steve's approach of posting case studies is excellent. LinkedIn's algorithm favors content that generates engagement. Share specific success stories but keep client names confidential. Mention utility names, rate schedules, and savings amounts. People love concrete details.
Ken G. from Lincoln NE. I tried LinkedIn for months with poor results until I started offering free utility bill reviews. Now I get 2-3 leads per month just from posting 'Free utility bill analysis this week - send me your latest bill.' Works better than sales pitches.
Ken that's brilliant! I've been overthinking this. Sometimes the direct approach works best. Randy, do you have examples of good case study posts that got engagement?
Carol, I've seen good engagement with posts like 'Just helped a 50,000 sq ft warehouse in Memphis save $22,000 annually by switching from MLGW Schedule GSA to Schedule TOU-GSA. Their peak demand shifted beautifully to off-peak hours with a simple scheduling change.' Specific details make it credible.
Rob T. from Jacksonville jumping in late here. I've found video posts work even better than text on LinkedIn. Posted a 2-minute video explaining demand charges using a client example (with permission) and it got 500+ views and 4 leads.