Donna from Tampa. Sent an email to past clients when Duke Florida announced their increase. Subject: 'Your bills are going up — let's make sure you're not overpaying on top of that.' Got 4 responses wanting new audits.
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Rate increase as sales opportunity
George from Charleston. Smart approach. Mind sharing the email template?
Basic structure: acknowledge the increase, remind them errors compound with higher rates, offer a free review. Nothing fancy.
Rate increases are marketing opportunities. Clients are already thinking about utility costs. Be there with a solution.